PRIVACY POLICY

Last Updated: September 1, 2026

M.E Boutique (“M.E Boutique,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use our website, place an order, create an account, contact us, sign up for marketing communications, or otherwise interact with M.E Boutique.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect information such as:

Information You Provide Directly

This may include:

• First and last name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account login information
• Order information
• Products purchased
• Payment-related information
• Information you provide when contacting us
• Information submitted through contact forms
• Information provided when signing up for email or other marketing communications

We do not need your full payment card number to process your order directly. Payment information may be collected and processed by Shopify and/or third-party payment processors.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Approximate location information
• Referring website
• Date and time of website activity
• Information about how you interact with our website

This information may be used to operate, maintain, secure, analyze, and improve our website.

3. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders
• Process payments
• Ship purchases
• Provide order confirmations and updates
• Provide customer service
• Respond to questions or requests
• Manage customer accounts
• Process returns, exchanges, refunds, and cancellations
• Communicate about orders or purchases
• Send marketing communications when permitted
• Provide promotions, discounts, and product updates
• Improve our website, products, and customer experience
• Analyze website traffic and usage
• Detect, prevent, and investigate fraud or unauthorized activity
• Protect the security of our website and business
• Comply with legal obligations
• Enforce our policies and agreements
• Protect our rights and the rights of our customers

4. Marketing Communications

If you choose to subscribe to our marketing communications, we may send you information about products, promotions, sales, new arrivals, special offers, or other business updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the message.

If we use text-message/SMS marketing, additional consent and opt-out requirements may apply. We will follow applicable requirements for those communications.

5. Cookies & Similar Technologies

Our website may use cookies and similar technologies to:

• Keep the website functioning properly
• Remember preferences
• Maintain shopping-cart functionality
• Understand how visitors use the website
• Analyze website performance
• Improve our website
• Support advertising and marketing activities

Some cookies may be placed by third-party service providers that assist us with analytics, advertising, payments, website functionality, or other services.

You may be able to control certain cookies through your browser or device settings. Disabling cookies may affect certain website functions.

6. Shopify

Our online store is hosted and powered by Shopify.

Shopify and its service providers may process information in connection with operating our online store, processing transactions, providing checkout functionality, securing the platform, and supporting other store functions.

Your use of our website may therefore involve processing by Shopify and other service providers that support our business.

7. Service Providers

We may share personal information with third-party service providers when reasonably necessary to operate our business.

These providers may assist with:

• Payment processing
• Order fulfillment
• Shipping
• Website hosting
• Website analytics
• Customer service
• Email marketing
• SMS marketing, if applicable
• Advertising
• Fraud prevention
• Information technology
• Website functionality

These providers are generally permitted to use personal information only as reasonably necessary to provide services to us or as otherwise permitted by applicable law.

8. Advertising & Analytics

We may use analytics and advertising technologies to understand website activity, measure advertising performance, and provide or improve advertisements.

Depending on the services we use, information may be shared with advertising, analytics, social-media, or other technology providers.

These services may use cookies, pixels, tags, or similar technologies.

You may have options to control certain advertising or tracking technologies through your browser, device settings, or the applicable third-party service.

9. Social Media

If you interact with M.E Boutique through social-media platforms, those platforms may collect information about your interaction with them.

Your use of social-media platforms is governed by their respective privacy policies and terms.

We are not responsible for the privacy practices of third-party social-media platforms.

10. When We May Disclose Information

We may disclose personal information when reasonably necessary to:

• Fulfill an order
• Process payments
• Ship products
• Provide customer service
• Operate our website
• Provide marketing or analytics services
• Prevent fraud or security incidents
• Comply with legal obligations
• Respond to lawful requests from governmental authorities
• Protect our rights, property, or safety
• Investigate suspected violations of our policies
• Complete a business transaction such as a merger, acquisition, sale, or transfer of assets
• Otherwise act as permitted or required by applicable law

We do not sell personal information in exchange for money unless expressly disclosed and permitted by applicable law.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

You should also take reasonable precautions to protect your account credentials and personal information.

The FTC advises businesses to maintain security practices appropriate to the nature of the personal information they hold. {"fallbackMarkdown":"(Federal Trade Commission)","reference":{"matched_text":"","prefix":null,"start_idx":7620,"end_idx":7639,"safe_urls":["https://www.ftc.gov/business-guidance/privacy-security/data-security","https://www.ftc.gov/business-guidance/privacy-security/data-security?utm_source=chatgpt.com"],"refs":[],"alt":"(Federal Trade Commission)","prompt_text":null,"type":"grouped_webpages","fallback_items":null,"items":[{"title":"Data Security | Federal Trade Commission","url":"https://www.ftc.gov/business-guidance/privacy-security/data-security?utm_source=chatgpt.com","attribution":"Federal Trade Commission","pub_date":null,"snippet":"","attribution_segments":null,"supporting_websites":[],"refs":[{"turn_index":0,"ref_type":"search","ref_index":3}],"hue":null,"attributions":null}],"style":null,"status":"done","error":null},"showLoginRequiredCard":false}

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete transactions
• Provide services
• Maintain business and transaction records
• Meet legal, accounting, tax, or regulatory requirements
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Protect our legitimate business interests

When information is no longer reasonably necessary, we may delete, destroy, anonymize, or otherwise dispose of it as appropriate.

13. Your Privacy Choices

Depending on applicable law and your circumstances, you may have certain rights concerning your personal information.

These may include the ability to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain marketing communications
• Exercise other privacy rights provided by applicable law

Certain information may be exempt from deletion or other requests when we are legally required or permitted to retain it.

14. Texas Privacy Rights

M.E Boutique is located in Texas and may be subject to applicable Texas privacy laws depending on the nature and size of our business and how we process personal information.

The Texas Data Privacy and Security Act (“TDPSA”) applies to certain businesses and provides qualifying consumers with specific privacy rights, subject to applicable exemptions and limitations.

If the TDPSA or another applicable privacy law applies to your request, we will process the request in accordance with the requirements applicable to our business.

Texas law contains exemptions for certain small businesses, so the applicability of particular TDPSA requirements depends on the circumstances. {"fallbackMarkdown":"(Federal Trade Commission)","reference":{"matched_text":"","prefix":null,"start_idx":9372,"end_idx":9391,"safe_urls":["https://www.ftc.gov/business-guidance/privacy-security/consumer-privacy","https://www.ftc.gov/business-guidance/privacy-security/consumer-privacy?utm_source=chatgpt.com"],"refs":[],"alt":"(Federal Trade Commission)","prompt_text":null,"type":"grouped_webpages","fallback_items":null,"items":[{"title":"Consumer Privacy | Federal Trade Commission","url":"https://www.ftc.gov/business-guidance/privacy-security/consumer-privacy?utm_source=chatgpt.com","attribution":"Federal Trade Commission","pub_date":null,"snippet":"","attribution_segments":null,"supporting_websites":[],"refs":[{"turn_index":0,"ref_type":"search","ref_index":1}],"hue":null,"attributions":null}],"style":null,"status":"done","error":null},"showLoginRequiredCard":false}

15. Children's Privacy

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website.

If you believe that a child has provided us with personal information without appropriate authorization, please contact us so that we can review and address the situation.

Additional children's privacy requirements may apply depending on the circumstances.

16. Third-Party Websites

Our website may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices, content, security, or policies of third parties.

We encourage you to review the privacy policy of any third-party website or service you visit.

17. Business Transfers

If M.E Boutique is involved in a merger, acquisition, sale, financing, restructuring, bankruptcy, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy or would like to contact us regarding your personal information, please use the following information:

M.E Boutique
5109 82nd Street, St #7, PMB 133
Lubbock, TX 79424
United States

Email: hello@themeboutiquetx.com
Phone: 210-929-7066

20. Legal Rights

Nothing in this Privacy Policy is intended to limit, waive, or eliminate any privacy right or remedy that cannot legally be limited, waived, or eliminated under applicable federal, Texas, or other applicable law.